Brent Ethan Freedman
Multidisciplinary Designer
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Tokyo Smoke Event

 Client: Tokyo Smoke
Date: SEPTEMBER 2019

BRAND EXPERIENCE /
CREATIVE DIRECTION /

CREDITS:

Florals: Hana By Celsia
Catering: Juno kim
MUSIC: Pacific Rhythm

An IDS Vancouver offsite event created with Tokyo Smoke, a Canadian cannabis retailer that approaches cannabis through an elevated design lens. Collaborating with Hana By Celsia Florists and Chef Juno Kim, I provided creative direction and spatial design for an exclusive industry dinner to celebrate design and cannabis.

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Have a Nice Trip.

railtown, vancouver: the evening begins with an elevator ride to the penthouse of a historic commercial building.

the doors open. you emerge in a reflective tunnel with the words “have a nice trip” pasted on the wall.

you walk through a backlit molo paper screen, pink neon lighting, and a row of small “cannabis” plants. you eventually reach the main dining space.

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Dinner in a Grow Room.

CONCEPT: to reimagine the cannabis plant from a “higher” perspective (!!)

using materials commonly found in grow FACILITIES, we created a reflective room with rows of custom designed pink led lights interacting with a SUSPENDED floral installation.

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Terpene Inspired Experience

from pinene to limonene to myrcene – Each course, cocktail and scent were carefully designed by chef juno kim to highlight a unique cannabis terpene.

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Suspension

24’ long custom aluminum extrusions span the entirety of the space to illuminate the table and the integrated plant installation.